Visual Research — 2026

Treatment Design & Visual Research

We Are
JT Collective

A collective of experienced Visual Researchers, Treatment Designers, AI Collaborators and Mood Film creators, built for the commercial world and beyond. With a deep and diverse visual knowledge spanning advertising, film and television, we plug into your project at any stage — from the first spark of an idea to a pitch-ready treatment.

We work fast, think cinematically, and deliver visuals that elevate your director's vision and win the room.

View Work
Selected Work 04
Treatment 01 View →
Treatment 02 View →
Treatment 03 View →
Treatment 04 View →
About
Josh Thornton-Allan
Josh Thornton-Allan — London, UK

Josh Thornton-Allan

Founder — Visual Researcher & Treatment Designer

A London-based visual researcher and treatment designer with years of experience working alongside some of the most talented directors in commercial advertising. Josh brings a filmmaker's eye to every treatment — understanding not just what looks good, but why it works cinematically.

He has worked with production companies across the UK and US, producing pitch-winning treatments for global brands, and building a deep archive of visual knowledge across every genre and style.

Visual Research01
Treatment Design02
AI Collaboration03
Mood Films04
Editing05

Get In Touch

Let's Work Together

josh@jtcollective.studio